How about those twitchy, bitchy shitbirds who infest the "influencer" space, but with only partial success. And only because of their most histrionic posts. The lowest sort of "cult" following.
For an example, consider Madilynn Cameron. She works in a hospital. She comes out and posts pathetic rants about how horrible the job is. She whines--constantly. Except when she goes to Disneyland. Then she has some fun, then whines some more.
Not a "cult"? She has 1 million followers on TikTok. But her YouTube channel is a total bust.
TikTok is some kind of "achievement".....the absolute worst of (under-30) humanity, assiduously followed by more of the worst of humanity. Why are creatures like this permitted to reproduce? Why does the internet suck a little harder every year?